By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a way to keep its interlocking stones in the hands of millions. It’s a model that other companies should follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden toys and games. It was not until the following 365 days that they set about using a new plastic-injection moulding machine to make plastic stones, which soon gave these people an advantage more than their competition in the thriving post-war market.

In 49, they set about producing the bricks with studs with them to enable them to situation together. It was a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the introduction of what is known as the “stud and coupling system”, which in turn ensures that every Lego stone fits with any other brick. These two vital iterations will be why Profano sets made 40 years back still interlock seamlessly with those constructed today.

Over the years, Lego includes kept it is finger relating to the pulse of pop culture by partnering with big-name franchises just like Star Wars and Harry Potter. It has also appreciated the community of adults which have been fans of the trademark, known as AFOLs (Adult Fans of Lego), with a collection of sets like the Back to the https://lego-x.com/2020/08/05/why-play-with-lego/ Near future DeLorean time machine and a set of woman Nasa experts.